Search Engine Optimisation

Search engine optimisation is almost the single most important factor in developing a website.  Detailed below are things you will need to know and will provide an informed view of all SEO.

The things to know about Premium advertising

Google does not favour any company or person for positioning of premium adverts.  If it did eSolutions would go and buy the top positions for all keywords and sell them to you at a price premium, great business plan (and yes we did try it) but it is not going to happen!

Google would rather advertise to 5000 customers paying $100 month than 50 paying $1000.

When creating your adwords campaign, we recommend not adding 100's of keywords, all this will do is to reduce the visibility of keywords during major periods of the day to match your daily budget.  Impressions and click through rates are very important.  Impressions are the number of times that the keywords has been searched (including your competitors), so work on the 80/20 rule -

80% of your business is going to come from 20% of your keywords

Concentrate on positioning the keywords with the highest impressions and click through rates.

Lastly as a foot note, your "Page Rank" in Google will not be affected by how much you pay or if you are included in Google Adwords.  This is based purely on link relevance and content structure.  Google have plans to phase Page Ranking out.

As an example type in "ecommerce sydney" into Google search.  You will see eSolutions in positions 1 & 2 for the free listings with poor page ranking.

Free listings and good Search Engine Optimisation

Organic listings (or free) are still very important and to totally dismiss them is not doing your business justice. We agree in paid listings as dollar for dollar at the moment it is one of the most effective forms of advertising, but also in trying everything possible to getting free listings should be a priority! It is always nice to get something for free!

• click here for more on search engine optimisation or for ways that eSolutions can help your business contact us today or click here to view our Search Engine Optimisation Packages